“If you put all this media attention on an issue, what is the impact?” Ronquist said in a recent interview in his Duluth office.
On Feb. 11, Ronquist will join two other top media experts in a discussion about the state of journalism and the changing media landscape. The lunchtime, brown bag event, “Collaboration v. Competition” is at the Duluth News Tribune office in Duluth.
A Minnesota native, Ronquist came to the DNT a year ago from the Traverse City Record-Eagle where he held the same position. He said in a Duluth News Tribune article that he has been involved at one point or another in his career in every aspect of the newspaper business.
Ronquist said he’s excited about the changes happening in journalism. At the same time, he acknowledges that the “blurring” of journalism has posed challenges for professional news organizations.
Here is a sampling of his comments.
#OneRiverMN: The One River, Many Stories project asks area media and community storytellers to agree to tell at least one story about the St. Louis River, its communities, its people. What excites you about this project?
Ronquist: I think it’s a great focal point because it’s so important to the community. I think what intrigued me initially when you brought this up was the fact that it is a big issue for the community and should be an important issue. Any time we have those components coming together, we want to be involved in fostering that community conversation.
Collaboration versus competition: This project asks local media to work together on a project. What are your thoughts on collaboration?
Ronquist: I’ve never viewed competition as a nasty thing… I want to have the best possible TV competitors. I want to have the best possible radio competitors. I want to have the best possible citizen journalist competitors. I think all those things make us better.
It all connects. If you are scared of competition, then you are not going to be very receptive of collaboration, but if you see competition in a positive light, you are not going to be fearful of each other.
Do they have the same value and ethics as we do? If they do, then we are going to be comfortable with it. We want it to be mutually beneficial.
Changing media landscape: Ronquist said the differences between news organizations are getting less distinct.
Ronquist: There is a blurring of lines within the media. Newspapers are using things that radio stations have used, such as podcasts. We are using video now, which TV was into. Our lines are being blurred in terms of who we are and how we tell stories.
I think there is room for all of us because we are still going to have particular strengths — and that’s good. That’s good for us. That’s good for the audience. That’s good for business partners that there are those differentiating strengths.
Being first: How important is it for news organizations to compete to get information out before their competitors?
Ronquist: From my perspective, being first isn’t as important as being the recognized and trusted source. That to me is much more important because that goes to your integrity, your credibility and those are the things that people remember. They don’t necessarily remember where they read or hear things first.
Citizen journalism: Citizens now have the power to tell their own stories and produce their own journalism. Ronquist talked about the bad and good of this.
The bad side:
Ronquist: I think that the creation of the more aggressive citizen journalism in the last decade or so has definitely created challenges for the traditional media.
I think those that aren’t as responsible with it have created an environment where the audience now believes everything that they see, that they read, that they hear, and we have opinion being couched as fact.
We’re employing — whether it’s us, whether it’s TV, whether it’s radio — we’re employing well-educated, well-trained professionals that have a guiding set of ethical principles that they follow.
The good side:
Ronquist: I think the level of transparency that it’s brought is a good thing. There is a camera everywhere, and if you are a public official especially, if you ever think that what you say or what you do is not going to be recorded or preserved for historical record, I don’t know where you have been living.
We also want to be a voice for those who can’t have a voice themselves and I think it has helped in that arena as well. It has helped with injustices and other challenging aspects of society that maybe wouldn’t have been focused on as intently or gotten the immediate attention as it has.
“One River, Many Stories” is a journalism, media and storytelling project and resource hub for journalists, educators, and citizens to foster deeper conversations about our community. This University of Minnesota Duluth journalism project is funded in part by the Knight Foundation Fund of the Duluth Superior Area Community Foundation.
St. Louis River, April 2016: See what happens when journalists and storytellers in one region turn their attention to one topic.
For more information, or to be added to our mailing list, please contact Project Coordinator Judy Budreau at firstname.lastname@example.org.